National Sports Programme Brings Sport To The Doorstep Of Young People In Wednedsbury

Centre Sport CIC has been selected as part of a nationwide programme established by national sports charity, StreetGames to engage young people from disadvantaged areas in sport.

Family Keep Fit and Multi Sports Club will open on 1st September 2013 at Pulse Soccer and Fitness Centre in Friar Park, Wednesbury, and will hold a range of sports activities including Football and Fitness Classes. The programme is supported by Sport England to get people developing a sporting habit for life. With £3.38 million of National Lottery funding committed to the programme, Sandwell’s club is one of 307 Doorstep Sport Clubs that will be established by summer 2014 and transform the sporting and social landscape in hundreds of disadvantaged communities.

Doorstep Sport Clubs are a fun, exciting and vibrant place where young people play sports, at a low cost, right on their doorstep. They are all based around the doorstep sport approach of ‘right time, right place, right price and in the right style’. Young people feel a strong sense of belonging to their club and enjoy taking part in social activities alongside the sports programme. These may include traditional or adapted versions of games, such as Cardio Tennis, Instant ping pong, Rush Hockey and Street Dance.

Tom Watson, MP for West Bromwich East, said: “I’ve seen first-hand the positive impact sport can have on the local community. Working together, StreetGames and Centre Sport will deliver fun and vibrant sports sessions, delivered on the doorstep of young people in Sandwell. These clubs can only have a positive effect on young people’s lives and the wider community.”

Manny Abbeyquaye, Centre Sport CIC said: “Young people living in some of Sandwell’s most disadvantaged communities do not have access to sport or sport clubs. They miss out on the chance to develop friendships and take part in activities that can have such a positive effect on their lives. We will be working with the young people in Sandwell to deliver sport sessions that they are interested in, want to take part in, and keep coming back to our Doorstep Sport Club either as a participant or volunteer.”

Jane Ashworth OBE, CEO of StreetGames, said, “Doorstep Sport Clubs change the sporting and social landscape in disadvantaged areas. This is not just about sport; it’s also about improving young peoples’ lives as they grow and develop as members of healthier, safer, stronger communities. Over the last seven years we and our local network of partners have already brought sport close to the home in more than 200 disadvantaged UK communities. Now our ambition is to have a positive impact on even more young peoples’ lives and we’re delighted Sport England have backed the expansion of our work.”

The nationwide programme follows the successful pilot testing of 40 Doorstep Sport Clubs in 2012/13 across England. Doorstep Sport Clubs will be hosted by a range of organisations, with support from StreetGames. During the pilot period, DSCs were led by local authorities, leisure trusts, third sector organisations, local sports clubs and a Rugby League Foundation Club. The programme is targeted at the 1.6 million young people who live in disadvantaged areas of England. Research shows that young people who live in the most deprived neighbourhoods miss out on sport1.

To sign up to one of the new Family Keep Fit and Multi Sports sessions please email:

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